A STORY OF COMFORT IN EVERY BEAD
Fluttering spring-feelings
Every story has a bead
Express your personal story
Let your bracelet or necklace serve as the canvas for your personal jewellery creations. Trollbeads empowers you to reinvent your jewellery with the seasons, your mood, and your style, crafting high-quality pieces that are unmistakably you.
New Must-haves
View allA gift from the Heart – Stories in every bead
Gift Guide
Sparkling gifts that tell a story. In our gift guide, we’ve gathered meaningful jewelry, created to celebrate love,friendship, and life’s special moments.
Trollbeads club coin
This new gold-plated coin bead with intricate details has the word Club engraved on its rim, dedicating it to our most committed collectors.
golden jubilee
In 2026 it's 50 years ago since the story of Trollbeads began. We are proud to celebrate our golden jubilee with all of you! Shop our new Jubilee collection and learn even more. Cheers to 50 years of craftsmanship and stories!
Our concept
Trollbeads, the original bead-on-bracelet brand since 1976, is known for its craftsmanship and quality. Our handcrafted, interchangeable jewelry allows you to create unique pieces that reflect your personality and style. Turn your imagination and story into wearable art with Trollbeads
- every story has a bead.
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Exquisite Craftsmanship
Every piece of Trollbeads jewelry is crafted in the highest quality and materials.
We have counted all of your votes, and these six beautiful Uniques have been selected as the winners.
1. Enchanted Vine , Jenny from Australia
2. Nymphe , Miriam from Italy
3. Starlight Ocean , Jenny from Australia
4. Copper Veins , Miriam from Italy
5. Psychedelic Universe , Liz from Australia
6. Pomergranate Vine , Luisa from Italy
Congratulations to the winners and a huge thank you to everyone who shared their favorites!
The winning collection is available for purchase from October 17, 2025.
Alexandra Chapman from Germany is the winner of the 17th People's Bead annual event with her design, Mountain Edelweiss. The silver bead with Labradorite gemstone honors the landscape near the Alps. “I am happiest when I'm out in nature, and the mountains feel like home to me. That connection inspired the idea for my bead,” Alexandra shares.
The bead becomes available online and in stores on September 12th 2025.
