stories in bloom

Discover the beauty of spring
Two people holding a black TROLLBEADS branded gift bag.
Discover our new

Gift Guide

Memories starts here
Silver bracelet with a gold clasp on a black background Silver bracelet with a gold charm on a black background
50 years of stories

Golden Jubilee

Celebrate a milestone with us

Fluttering spring-feelings

Every story has a bead

Express your personal story


Let your bracelet or necklace serve as the canvas for your personal jewellery creations. Trollbeads empowers you to reinvent your jewellery with the seasons, your mood, and your style, crafting high-quality pieces that are unmistakably you.

Gift Guide

Sparkling gifts that tell a story. In our gift guide, we’ve gathered meaningful jewelry, created to celebrate love,friendship, and life’s special moments.

visit gift guide

Trollbeads club coin

This new gold-plated coin bead with intricate details has the word Club engraved on its rim, dedicating it to our most committed collectors.

shop the bead

golden jubilee

In 2026 it's 50 years ago since the story of Trollbeads began. We are proud to celebrate our golden jubilee with all of you! Shop our new Jubilee collection and learn even more. Cheers to 50 years of craftsmanship and stories!

more jubilee

Our concept

Trollbeads, the original bead-on-bracelet brand since 1976, is known for its craftsmanship and quality. Our handcrafted, interchangeable jewellery allows you to create unique pieces that reflect your personality and style. Turn your imagination and story into wearable art with Trollbeads
- every story has a bead.

Shop by category

Trollbeads beads in glass, silver, gold, pearl and gemstone Trollbeads beads in glass, silver, gold, pearl and gemstone
Trollbeads bangles in gold and copper and silver foxtail bracelet Trollbeads bangles in gold and copper and silver foxtail bracelet

Bracelets

Trollbeads clasp in silver and spacers in silver, gold and copper Trollbeads clasp in silver and spacers in silver, gold and copper

Clasps & Spacers

Exquisite Craftsmanship

Every piece of Trollbeads jewellery is crafted in the highest quality and materials.

BUILD YOUR JEWELRY IN THREE EASY STEPS

ONE

Choose beads or pendants

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two

Choose a carrier

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three

Choose a clasps or spacers

shop now
Meet the winners of
People's Uniques 2025

We have counted all of your votes, and these six beautiful Uniques have been selected as the winners.

1. Enchanted Vine, Jenny from Australia
2. Nymphe, Miriam from Italy
3. Starlight Ocean, Jenny from Australia
4. Copper Veins, Miriam from Italy
5. Psychedelic Universe, Liz from Australia
6. Pomergranate Vine, Luisa from Italy

Congratulations to the winners and a huge thank you to everyone who shared their favourites!

The winning collection is available for purchase from 17 October, 2025.

People's Bead 2025
Mountain Edelweiss

Alexandra Chapman from Germany is the winner of the 17th People's Bead annual event with her design, Mountain Edelweiss. The silver bead with Labradorite gemstone honours the landscape near the Alps. “I am happiest when I’m out in nature, and the mountains feel like home to me. That connection inspired the idea for my bead,” Alexandra shares.

The bead becomes available online and in stores on September 12th 2025.