1976
The original since 1976
The story of the original and unique Trollbeads starts in Denmark. Trollbeads is born as a family company and still today it remains so.
“Some have ideas, some have talent for design, some can find technical solutions and others still have the courage to make it happen. And all of us enjoy working together on a project. It’s that simple".
- Lise Aagaard.
Faces was the very first bead in the collection. It is a silver bead combined of six faces, and it is designed by Lise Aagaard’s brother, Søren "Silversmith" Nielsen.
Trollbeads are made with a blend of new and ancient techniques. Most silver Trollbeads are modelled using the 3000-year-old technique, the so-called 'cire perdu' or 'lost wax'-method.
1988
GOLD ENTERS THE COLLECTION
For thousands of years gold has been the ultimate symbol of power, wealth and divinity. Trollbeads are made in 18K gold – the perfect balance of purity and strength.
2000
GROWING THE FAMILY
Until 2000, all beads were designed by the Nielsen/Aagaard family. To increase diversity of the collection, 10 Danish jewelry designers were invited to design for Trollbeads. Today, we count more than 60 Trollbeads designers.
2000
THE CHARACTERISTIC CLASP
The first characteristic Trollbeads locks are added to the collection. The idea of letting the lock be a piece of jewelry in itself is still unique for the Trollbeads brand today.
Glass beads
2001
In 2001, the glass beads became a fascinating and colorful addition to the Trollbeads collection. Traditionally, glass beads have been used by themselves on jewelry. It was therefore an innovative new approach when Trollbeads began to combine the living and colorful glass with gemstone beads, gold and silver.
ANOTHER WAY TO CARRY YOUR BEADS
In 2003 the Trollbeads collection is extended with the Fantasy Necklace. You can design and combine the Fantasy Necklace in endless ways, using beads and pendants from the collection.
TROLLBEADS GOES ABROAD
In 2003, Trollbeads adventures start in new countries: Hong Kong, USA and Spain. Today you can find Trollbeads in more than 40 countries all over the world.
UNIQUES
2005
Alongside Tibet Charity, Lise Aagaard developed the Tibet Beads project in 2005 to give unemployed Tibetan refugees in India an opportunity to learn new skills and earn an income.
“If you really want to help people in the third world countries to develop economically, you must teach them what it is you are successfully doing.”
UNIQUE beads are truly special to Trollbeads. It began as a charity project, proving self-sustainable workshops for people in Asia, giving them an opportunity to express themselves and create art.
They ended up creating UNIQUES.
THE NORDIC GOLD
Amber is added to the collection. 50 million years on the way to your bracelet. It is almost incomprehensible how long ago that is, but that specific moment in time is what we see.
PLAYING WITH THE CUSTOMERS
Trollbeads starts a big online event that shows the playfulness of the brand: “Where did you take your Trollbeads this summer”?
Since then, more events have been created which provides opportunity to activate our customers and to interact with each other.
Gemstones
2008
Gemstones are added to the Trollbeads Collection
Born under enormous pressure since the dawn of time, these pieces of raw rocks are dug out of the bowels of the earth and made into exquisite jewelry of timeless beauty.
A beautiful collection of rings sees the light of day. Many of the spectacular designs are still in the collection.
2009 - more Events
People's Bead
Trollbeads is among the very first to offer co-creation in the event People's Bead.
Fans and customers are invited to design a bead in the People's Bead competition.
SMILING BEAD EVENT
Retailers across the world were distributing limited edition Smiley beads. Attached to a note which asked the finder to go to a website and share how they found the bead. More than 3,500 people from 32 lands shared heartfelt and funny stories.
SHARE A CHRISTMAS CARD
Trollbeads encourage everyone to share their Christmas enthusiasm and celebration by joining the event and send Christmas cards to at least five people all around the world.
JAIPUR, INDIAN UNIQUES WORKSHOP
2009
Following the first Uniques project, Lise Aagaard decided to start a project in Jaipur.
This time the focus was on helping women with a challenging background.
2010
World Tour
13 countries each had 4 beads created which symbolized their country. The once involved were: Australia, Austria, Denmark, Germany, Hong Kong, Italy, Japan, Lithuania, Netherlands, South Africa, Switzerland, U.K. and the U.S.A.
Malawi Uniques Workshop
Just like the project in India, Trollbeads funded the Malawi Trollbeads Workshop, which gave a group of challenged young people the opportunity to learn the artistry of making glass beads.
THE LEATHER BRACELET
Launch of a new way to carry your beads - the leather bracelet. The bracelet should be twisted around the wrist twice and closed with a clasp which is sold seperately.
2012
INTRODUCING THE BANGLE
The bangle is introduced in the Trollbeads Collection. Launched in Sterling silver, gold plated and copper.
Mother's day
The first Mother’s Day bead is introduced: Joyful
Since then many more have been created.
Toldbodgade
Trollbeads moves to Toldbodgade
Lise designs the façade of the building, and it is ready for the Trollbeads family to move in, in 2012.
did you know that there are small lizards hidden in the pattern of the facade?
2013 – LIMITED EDITION BRACELETS ARE INTRODUCED
A bracelet including a new glass bead, new silver bead and a new lock. The bracelet can only be bought as a finished piece.
2014 - TROLLBEADS DAY
The first time celebrating Trollbeads Day online and in stores all over the world. A true party!
2015 – BLACK FRIDAY
Trollbeads decided to celebrate Black Friday in a different manner and released the first Black Friday limited edition bead in 2015 – Midnight Brilliance
2017
TROLLBEADS TRICK
Trollbeads introduce Trollbeads Tricks and share some of the many different stylings you can do with Trollbeads jewelry.
2017
MEN’S COLLECTION IS INTRODUCED
34 new finished pieces were released. This included several leather bracelets, sterling silver bracelets and leather and sterling silver necklaces.
2018
THE FIRST FATHER'S DAY BEAD
Shield; Sterling silver bead. To protect and to care.
Love is the true shield.
More hair jewelry
2018
We welcome the French Twist Comb and Alice band to the collection. Now you can style your hairdo with your favorite Trollbeads.
Round gemstones
Gemstones are introduced in a smaller, round version, with a smooth surface.
Porcelain beads
First time introduced as limited editions for Trollbeads Day in 2019.
Mermaid Fantasy Ring and Lucky Stars Fantasy Ring.
Now you can wear your favorite beads on rings!
